Supplement Overview


A dietary supplement is intended to provide nutrients that may otherwise not be consumed in sufficient quantities. Supplements as generally understood include vitamins, minerals, fiber, fatty acids, or amino acids, among other substances.


Supplements will vary depending on certain specifics. For instance, skin supplements will contain certain ingredients that benefit the skin cells, whereas hair health supplements tend to include ingredients that are of particular benefit to hair follicles. 

Dietary supplements are generally safe to use and free of most major side-effects. Here we take you through the four main types of supplements that you will find readily available on the market. 


General Health Supplements

The general health supplement market is estimated to be worth around £10 billion. This fast growing market continues to rise in popularity with consumers looking to give their systems the right amounts of vitamins and extracts for overall better health and body conditioning. 

Many of us cannot get all the vital nutrients into our diet through eating food alone, therefore taking multi-vitamin supplements is seen as a convenient and effective alternative. Multi-vitamin supplements are not meant as a cure or treatment for a disease or illness, but they can be effective in combating risks and maintaining general health.

Sports and Fitness

The bodybuilding market in particular, continues to grow year-by-year, with a wide array of protein supplements and powder leading the way. With science advancing every year, an increasing amount of men (and women) see the supplement market as playing an essential role in helping them reaching their goals. 

The sports and fitness supplement industry is also dominated by weight management, endurance training and energy boosting supplements - all of which we will be covering on this website.

Skin Care

Particularly popular with women, skin care supplements are the latest craze to hit this market, and the trend doesn't look like ending any time soon. 

Anti-ageing supplements are becoming increasingly popular with their potent ingredients and huge benefits for the production of skin cells, thus preventing the signs of ageing. These types of supplements can be expensive, so you should try to build a clear knowledge of effective anti-ageing ingredients, to help you avoid paying more than you should. 

Hair Care

The hair loss market is worth an estimated £1.6 billion, and with over 60% of men and over 40% set to experience some form of hair loss by the time they reach the age of 40, it is easy to see why this is such a lucrative market. 

We usually associate hair loss with men (male pattern baldness), but women are playing a key role in the hair supplement market, with extensive hair growth and thickening supplements branded and marketed for the female consumer.

There is no cure for hair loss, but hair health supplements do offer men and women an excellent alternative to harsh and expensive treatments.